SMYK stores offer a wide selection of clothing and footwear, toys, baby accessories and other products for children aged 0-14. SMYK sells products under its own brands – primarily “COOL CLUB” and “SMIKI”, which are available exclusively in the SMYK chain. COOL CLUB is a brand under which SMYK offers unique clothing, footwear and accessories for children created by its own team of designers. On the other hand, its own brand SMIKI is dedicated to toys and baby accessories. The offer of SMYK stores also includes products from renowned, world-famous brands and manufacturers of toys and accessories for children (including Lego, Mattel, Hasbro, etc.).