New Balance is an American and one of the oldest sports brands in the world, specializing primarily in running shoes.

Its history dates back to 1906 and from the beginning of its activity, its primary goal, and at the same time a challenge, was to produce shoes that perfectly fit the foot. A characteristic feature of New Balance shoes, distinguishing them from products offered by other brands, is the variety of its profiles and widths. New Balance is a comprehensive offer of footwear, textiles and sports accessories, but also lifestyle. The brand combines innovative technologies and systems used in footwear and sportswear with an original style referring to American retro in lifestyle items.